Enters Natural Cosmetics Movement with Argan Oil from Morocco

PRESS RELEASE Enters Natural Cosmetics Movement with Argan Oil from Morocco

As Women Insist on Organic Cosmetics, Argan Oil Treatment Gains in Popularity

PR-Logo-Newswire.gif NEW YORK, June 11, 2012 /PRNewswire via COMTEX/ — today introduced Premium Cosmetic Argan, a natural cosmetic made of 100 percent pure argan oil, which has been used for centuries as a skin moisturizer and hair treatment by Berber women of Morocco because it is rich in Vitamin E.

“Today we’re seeing a huge movement to green cosmetics and natural skin care products. Women are eager to use products that are all natural,” said Hicham ben Youssef of

Argan oil is produced from the fruit of the argan tree that grows in arid regions of northern Africa. Early explorers brought argan oil to Europe as early as 1711.

Recent studies show many synthetically produced cosmetics contain at least one known carcinogen. Argan oil can be used without fear of side effects or long-term harm, he said.

“Argan oil is so natural you can eat it. In fact, Moroccans have traditionally dipped their bread in argan oil and put it on salads,” ben Youssef said.

Tests show argan oil visibly reduces normal signs of aging, such as fine lines, uneven skin tone and dullness. It can also help alleviate skin conditions such as psoriasis, eczema, and acne and even reduces the appearance of scars, he said.

Argan oil is rich in antioxidants, essential fatty acids and vitamin E, which makes it perfect for maintaining and improving the overall health of skin, hair and nails. Argan oil absorbs rapidly into the skin, making it perfect to use throughout both day and night.

Argan oil is harvested by a women’s cooperative of the Berber tribe in Morocco.

“It is eco-friendly and supports women’s rights in an important region of the world. Moroccan government figures reveal three million rural people earn their livelihood from the production of fair trade argan oil,” he said.

“We’re proud to be on the cutting-edge of the green cosmetics movement. Rather than a synthetic product that pollutes and harms, argan oil is a very powerful natural product that is doing tremendous good physically and economically,” ben Youssef said.

While some argan oils are mixed with other ingredients, offers only 100 percent pure cosmetic products. Just two drops can be used twice each day either pure or with a face cream.

“One bottle will last through many uses. So it’s a very economical product,” ben Youssef said.

“What many people do not realize is that argan oil is only effective when it is 100% pure. Reading the ingredients list will reveal that there is very little of this precious Moroccan oil added in our competitors’ products,” he said.

Only pure argan oil contains the full spectrum of nutritious vitamin E and essential fatty acids that skin and hair crave, without any harmful additives, he said. is meeting growing demand for argan oil by expanding their web presence, increasing customer service, and producing additional stocks of product.

To order Premium Cosmetic Argan, go to:




Posted on June 11, 2012, in Business, Morocco News and tagged , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: